Pharrell Williams has extended his business empire by launching a new social media program. Pharrell teamed up with the bosses at United Entertainment Group to create I Am Other, which shines a spotlight on musicians, filmmakers, designers, artists and innovators through different means of communication like Facebook. The program will also offer consumers product and experience recommendations and direct them to various purchasing locations. He tells HipHopDX.com, "The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier... A lot (of) companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible."