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Queen B has proven, once again, that she is untouchable.

Rumors swirled (we’re looking at you, The Sun), that the sizzling Beyoncé for H&M campaignimages were retouched to make Bey appear thinner. Then, the British tabloid reported that an “insider” alleged, “when Beyoncé found out they had edited the way her body really looked, she hit the roof.”

The insider added that Beyoncé “forced” H&M to use the original photos, saying, “she’s a true diva and was furious.” Today, an H&M spokesman has confirmed through The Sun that, while there had been “discussions” about the images, the final ads were not altered.

While we appreciate that this ‘insider’ brings to light Beyoncé’s fervent pride in her body, we get the feeling that their use of the word “diva” is far less liberating than it is in B’s song of the same name. Instead of making this a story about entitlement, her stand should be looked at as a matter of principle.

If the original re-touching rumors are true, we have to step back to being skeptical of H&M CEO Karl-John Persson’s claims that the company will be making a more substantial effort to use women of all sizes in their campaigns. After all, if they wanted to doctor Beyoncé’s curvaceous body, doesn’t that defeat the purpose of using the singer in the first place?

Persson can preach all he wants about H&M’s new approach to selecting models, but until we seemore size-honest women on their billboards, there will be plenty of eye-rolling inside this office.

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