A notable leader in Michigan.

Kelli Ellsworth Etchinson, Lafcu's chief, marketing officer and chief diversity officer uses her voice to make an impact. Kelly works tirelessly to provide equitable access to LAFCU customers and the community.

Kelli has Championed for her workplace to be more inclusive where the staff and members feel they are seen and heard. Etchinson has been recognized by cranes Detroit business two times for being a leader in DEI and in marketing.

Since her historic appointment to CDO, Kelly has established a DEI program for over 150 LAFCU employees and employee lead DEI committee that created LAFCU DEI, mission statement, corporate principles and tagline based on the credit union's name Listening Allows For Cultural Understanding (LAFCU)

Power 96.5 and CATA presents Kelli Ellsworth Etchinson

A 2024 Lansing Legend